Digitalization is one of the key elements that bring about a company’s growth. It is more than the removal of paper and applying computers to log info – it can be about setting up a new way of doing business that focuses on customer satisfaction, internal conversation, and the movement info. It is regarding being better, gaining presence over organization spend and making decisions with appropriate numbers, and connecting your complete team to a common mission that drives international growth.

It is just a dynamic method that changes the ways corporations create and capture worth in the marketplace. This may also accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms should be constantly informed of digitalization’s effect on their BMs and the neighboring business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were collected from doze interviewees employed in two specific industries, auto and multimedia. Due to the fact that the two industries are characterized by different organization models, this kind of research style allowed for an in-depth a comparison of how digitalization impacts the building blocks of a firm’s BM.

The interviews revealed that inside the media industry, the impact of digitalization was felt most clearly in connection with value creation and benefit capture aspects. This was chiefly due to the fact that the news flash industry spots strong emphasis on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.

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